www.walmart.com

This advertising slogan, by Walmart, "Save money, live better," was Walmart's strategy to reach out to customers during the recession. Walmart used this new slogan to tell customers that they are looking out for their basic needs, they realize that money is tight, and they want customers to know that they can, for the best price, give customers the best value on the best products to get them through this recession.

This strategy is using a lot of pathos, they are appealing to the desire of consumers to have a solution, to have something that will make them happy, and will come at a price they can afford in this time of recession.

I react well to this advertising technique used by Walmart, they are not giving out false information, they really do have great prices, and with all of the different items in their stores, there must be something that would make someone's life easier. Whose to say that I can't find something in there that will make my life easier, and help me "live better."